author Archives - Page 6 of 7 - Marcia Layton Turner

7 Questions to Ask a Ghostwriter

Table of contents: Paying for Expert Ghostwriting Help Process-related Questions Experience-related Questions A willingness to explore working with a ghostwriter to get your book done requires a big…

Marcia Layton TurnerFebruary 5, 2025

For Aspiring Authors

What Type of Nonfiction Book Are You Writing?

Table of contents: Pick a Genre What’s Your Purpose Back in middle school, we learned the difference between fiction and nonfiction books: works of fiction are made up,…

Marcia Layton TurnerJanuary 29, 2025

For Aspiring Authors

How Do I Protect My Ideas When Working with a Ghostwriter?

Table of content: A Non-Disclosure Agreement (NDA) Work-Made-for-Hire Agreement Put Everything in Writing Limit Information Access Some aspiring authors put off hiring a ghostwriter to help write their…

Marcia Layton TurnerJanuary 22, 2025

For Aspiring Authors

What is a Thought Leadership Book?

Table of contents: A tool for differentiation Strategies for establishing thought leadership Benefits of thought leader status There are a number of reasons that experts and leaders decide…

Marcia Layton TurnerJanuary 16, 2025

book ghostwriter For Aspiring Authors

6 Publishing Trends Authors Can Expect in 2025

Table of contents: Micro-publishing emerges Book length increasing Ghostwriters gain recognition Audiobooks remain a hot category Supplementary products grow more popular Hybrid publishing takes the lead Now that…

Marcia Layton TurnerJanuary 2, 2025

For Aspiring Authors

How Long Does It Take to Write a Business Book?

Table of contents: How to Write a Book Faster Pace of Work Required Avoiding Obsolescence A business book can take anywhere from a few weeks to a year…

Marcia Layton TurnerDecember 18, 2024

For Aspiring Authors ghostwriters

How to Choose the Right Ghostwriter for Your Book

Table of contents: 5 Key Qualities to Look for in a Ghostwriter 2 Selection Factors You Can Ignore Thanks to the perfect storm of improved printing technology, the…

Marcia Layton TurnerDecember 11, 2024

For Aspiring Authors

From Idea to Manuscript: How the Ghostwriting Process Works

Table of contents: Begin With the End in Mind Confirm Your “Why” What Kind of Book Are You Writing? Outline a Structure Start Writing Time for Editing The…

Marcia Layton TurnerDecember 4, 2024

For Aspiring Authors

Leveraging Your Book to Generate Revenue

Table of contents: Strategies to turn a book into a profitable business asset Spin-off products and services Although a business book can be a tremendous marketing tool, the…

Marcia Layton TurnerNovember 27, 2024

For Aspiring Authors

The One Skill You Need Your Book Ghostwriter to Have Beyond Writing

Table of contents: Why Only Writing Isn’t Enough You Need a Built-In Publishing Expert Success Means More Than Sales How Your Book Is Produced Matters The Risks of…

Marcia Layton TurnerNovember 19, 2024