For Aspiring Authors Archives - Marcia Layton Turner

Digital First Books? Modern Publishing Strategies for Business Authors

The vast majority of my clients come to me planning to publish a hard copy book. Not necessarily hardcover, because paperback is lighter and less expensive, but they…

mltJune 14, 2025

For Aspiring Authors

Why Many CEO Books Fail (And How to Avoid The Most Common 5 Mistakes)

Many CEOs have built successful companies. They’ve taken the helm and helped their businesses expand organically or through acquisition, rolled out new products and services, added headcount, and/or…

mltJune 13, 2025

For Aspiring Authors

The Art of Voice Matching: How Professional Ghostwriters Capture Your Unique Perspective

Table of contents: What Voice Matching Actually Means The Discovery Process Technical Elements of Voice Iterating to Achieve a Match The biggest compliment I can receive as a…

mltJune 12, 2025

For Aspiring Authors

The Networking Goldmine: How Your Published Book Opens Doors That Money Can’t

Table of contents: The Credibility Amplifier Your Stage Awaits Inner Circle Access The Partnership Magnet Effect Compounding Growth Permanent Credibility We’ve all heard, “It’s not what you know,…

mltJune 11, 2025

For Aspiring Authors

The Sequel Strategy: Planning Your Second Book Before Your First One Launches

Table of contents: Why Your Second Book Matters More than You Think The Strategic Framework Practical Implementation Common Pitfalls to Avoid “How can I plan a second book…

mltJune 10, 2025

For Aspiring Authors

The Publishing Budget Breakdown: What Every CEO Should Expect to Invest

Table of contents: Book Writing and Editing Costs Production Costs Printing Costs Marketing and Launch Plan More CEOs are deciding to invest resources in becoming published authors today…

mltJune 9, 2025

For Aspiring Authors

Timeline Reality Check: How Long Does It Really Take to Publish a Business Book?

Many aspiring authors expect that it will only take a few weeks, or, max, a couple of months to get their book written, and then only a…

mltJune 8, 2025

For Aspiring Authors

Behind the Scenes: What Actually Happens During the Ghostwriting Process

There are some major misconceptions about what ghostwriting is and what it looks like. Some people assume that ghostwriters are given an assignment, they go away and…

mltJune 7, 2025

For Aspiring Authors

Why Hiring a Ghostwriter Is the Smartest Investment You’ll Make

A skilled business book ghostwriter offers several advantages that can determine whether your book succeeds or fails, as well as helping to achieve a positive return on investment…

mltJune 6, 2025

For Aspiring Authors

Prescriptive Memoir: When Personal Stories Become Self-Help Manuals

Table of contents: The Traditional Memoir’s Golden Age Enter the Prescriptive Memoir Why the Tide Turned From Expression to Guidance A few years ago, the term “prescriptive memoir”…

mltJune 5, 2025