Business Book Ghostwriter | Marcia Layton Turner

Is Writing a Business Book Actually Worth It? Here’s How to Calculate Your ROI Before You Start

If you’re anything like my clients, you've probably been thinking about writing a book for a long time - maybe even years. It’s on your to-do list because…

mltJune 3, 2026

For Aspiring Authors

How to Write a Business Book: A Step-by-Step Guide for Executives

Many of my clients come to me after years of thinking about writing a book. It’s been their goal for a long time, yet despite having a good…

mltMay 12, 2026

Business professional holding an open blue hardcover book representing a book as a lead generation tool.

For Aspiring Authors

How to Leverage a Book as a Lead Generation Tool

Learn how to turn a business book into a lead generation tool with a clear audience, framework, CTAs, distribution plan, content repurposing, and follow-up.

mltFebruary 18, 2026

Close-up of colorful book spines stacked together

For Aspiring Authors

Do Authors Have to Reveal to Their Publisher That They Used a Ghostwriter?

Table of contents: Why Publishers Like Ghostwriters Why Authors Prefer Not to Acknowledge They Worked with a Ghostwriter Contract Requirements Public Acknowledgment Although book ghostwriting as a profession…

mltJanuary 27, 2026

Light streaks in a tunnel symbolizing rapid progress

For Aspiring Authors

How to Start—and Finish—Your First Business Book in 90 Days

Table of contents: The Key to a 90-Day Timeline What Are Your Book’s Desired Outcomes? A 10-Chapter Business Book Blueprint A CEO-Friendly Schedule What is “Done?” Next Steps…

mltDecember 8, 2025

For Aspiring Authors

Can a Book Written with a Ghostwriter Still Be Authentic?

Table of contents: Ghostwriters Help Articulate Your Lived Experiences Subject-Matter Expertise and Writing Skill Are Different Talents Ghostwriters Help Translate Thoughts and Ideas Collaboration and Compromise Are Not…

mltOctober 27, 2025

Handwritten notes, pen, and open books—prep work for a ghostwritten business book.

For Aspiring Authors

Is a Ghostwriter Right for You? 10 Questions to Ask

Table of contents: Do I have the time to write the book myself? Am I confident my writing skills are on the level of publishing professionals? Am I…

mltOctober 6, 2025

For Aspiring Authors

How Writing a Book Can Transform Your Personal Brand

Table of contents: What Makes Up Your Personal Brand The Authority that Books Convey Repurposing Your Ideas for Greater Visibility Choosing the Right Topic is Key Your Long-Term…

mltSeptember 17, 2025

For Aspiring Authors

The Authority Multiplier Effect: Why Your Book Beats LinkedIn Influence Every Time (And How to Leverage Both)

Table of contents: The LinkedIn Algorithm Reality Check The Permanent Authority of Books The Synergy Strategy: Book + LinkedIn Your Implementation Plan Picture this: You’re a CEO walking…

mltSeptember 9, 2025

For Aspiring Authors

How Much Creative Control Will I Lose with a Traditional Publisher?

Table of contents: Traditional Publishing Advantages Types of Control at Risk Retaining Control Many CEOs and business leaders assume that a traditional publisher is the best path for…

mltAugust 20, 2025