How to Leverage a Book as a Lead Generation Tool ![Business professional in a grey suit holding an open blue hardcover book.]()
Table of contents: Build a Proprietary Framework Design Your Book Around Lead Generation from the Start Sprinkle Calls to Action (CTAs) Throughout the Book Plan How You’ll Get…
mltFebruary 18, 2026
Do Authors Have to Reveal to Their Publisher That They Used a Ghostwriter? ![Close-up of colorful book spines stacked together]()
Table of contents: Why Publishers Like Ghostwriters Why Authors Prefer Not to Acknowledge They Worked with a Ghostwriter Contract Requirements Public Acknowledgment Although book ghostwriting as a profession…
mltJanuary 27, 2026
How to Start—and Finish—Your First Business Book in 90 Days ![Light streaks in a tunnel symbolizing rapid progress]()
Table of contents: The Key to a 90-Day Timeline What Are Your Book’s Desired Outcomes? A 10-Chapter Business Book Blueprint A CEO-Friendly Schedule What is “Done?” Next Steps…
mltDecember 8, 2025
Is a Ghostwriter Right for You? 10 Questions to Ask ![Handwritten notes, pen, and open books—prep work for a ghostwritten business book.]()
Table of contents: Do I have the time to write the book myself? Am I confident my writing skills are on the level of publishing professionals? Am I…
mltOctober 6, 2025
Your Book as a Business Development Tool ![]()
Table of contents: Why Books Outperform Other Marketing Channels Strategic Book Positioning Beyond Publication Measuring Success Although the term “thought leadership” may be a tad overused at this…
mltJune 22, 2025
The Media Magnet Effect: Why Journalists Love Interviewing Published Authors ![]()
Table of contents: Instant Credibility Proven Communication Ability Availability and Accessibility Storytelling Skills One qualification that reporters and writers look for when seeking out interview sources is book…
mltJune 18, 2025
DIY vs. Professional Ghostwriter: The True Cost Comparison Every CEO Needs ![]()
Table of contents: The Real Cost of a DIY Book The Professional Ghostwriter Investment When DIY Makes Sense Most CEOs and business leaders would agree that thought leadership…
mltJune 15, 2025
Digital First Books? Modern Publishing Strategies for Business Authors ![]()
Table of contents: In Praise of Print The Digital-First Approach Print as a One-Two Punch Sequential Release The vast majority of my clients come to me planning to…
mltJune 14, 2025
Why Many CEO Books Fail (And How to Avoid The Most Common 5 Mistakes) ![]()
Table of contents: Writing for Anyone and Everyone Underestimating How Long a Book Takes to Produce Leading with Ego, Not Value Putting Off Marketing Until the Release Date…
mltJune 13, 2025
The Networking Goldmine: How Your Published Book Opens Doors That Money Can’t ![]()
Table of contents: The Credibility Amplifier Your Stage Awaits Inner Circle Access The Partnership Magnet Effect Compounding Growth Permanent Credibility We’ve all heard, “It’s not what you know,…
mltJune 11, 2025