How to Leverage a Book as a Lead Generation Tool ![Business professional in a grey suit holding an open blue hardcover book.]()
Table of contents: Build a Proprietary Framework Design Your Book Around Lead Generation from the Start Sprinkle Calls to Action (CTAs) Throughout the Book Plan How You’ll Get…
mltFebruary 18, 2026
Is a Ghostwriter Right for You? 10 Questions to Ask ![Handwritten notes, pen, and open books—prep work for a ghostwritten business book.]()
Table of contents: Do I have the time to write the book myself? Am I confident my writing skills are on the level of publishing professionals? Am I…
mltOctober 6, 2025
The Authenticity Myth: How Professional Ghostwriters Actually Amplify Your Voice ![]()
Table of contents: The Authenticity Misconception How Amateur Writing Actually Obscures Authenticity How Professional Ghostwriters Amplify Your Voice The Professional Parallel “I plan to write my own book…
mltJune 24, 2025
Companion Workbooks Are Having a Moment – Here’s How to Capitalize ![]()
Table of contents: Why Workbooks Are Trending Right Now The Business Case for Companion Workbooks What Makes a Good Companion Workbook Which Book Topics Work Best for Workbooks…
mltJune 21, 2025
The Collaboration Blueprint: Maximizing Your Partnership with a Professional Ghostwriter ![]()
Table of contents: Setting the Foundation for Success The Discovery Phase Build Trust Some of the most successful books turn out so well because they are the product…
mltJune 16, 2025
DIY vs. Professional Ghostwriter: The True Cost Comparison Every CEO Needs ![]()
Table of contents: The Real Cost of a DIY Book The Professional Ghostwriter Investment When DIY Makes Sense Most CEOs and business leaders would agree that thought leadership…
mltJune 15, 2025
Digital First Books? Modern Publishing Strategies for Business Authors ![]()
Table of contents: In Praise of Print The Digital-First Approach Print as a One-Two Punch Sequential Release The vast majority of my clients come to me planning to…
mltJune 14, 2025
Why Many CEO Books Fail (And How to Avoid The Most Common 5 Mistakes) ![]()
Table of contents: Writing for Anyone and Everyone Underestimating How Long a Book Takes to Produce Leading with Ego, Not Value Putting Off Marketing Until the Release Date…
mltJune 13, 2025
The Networking Goldmine: How Your Published Book Opens Doors That Money Can’t ![]()
Table of contents: The Credibility Amplifier Your Stage Awaits Inner Circle Access The Partnership Magnet Effect Compounding Growth Permanent Credibility We’ve all heard, “It’s not what you know,…
mltJune 11, 2025
The Sequel Strategy: Planning Your Second Book Before Your First One Launches ![]()
Table of contents: Why Your Second Book Matters More than You Think The Strategic Framework Practical Implementation Common Pitfalls to Avoid “How can I plan a second book…
mltJune 10, 2025