Ghostwriting Insights & Tips for All Authors

Behind the Scenes: What Actually Happens During the Ghostwriting Process

There are some major misconceptions about what ghostwriting is and what it looks like. Some people assume that ghostwriters are given an assignment, they go away and work…

mltJune 7, 2025

For Aspiring Authors

Why Hiring a Ghostwriter Is the Smartest Investment You’ll Make

A skilled business book ghostwriter offers several advantages that can determine whether your book succeeds or fails, as well as helping to achieve a positive return on investment…

mltJune 6, 2025

For Aspiring Authors

Prescriptive Memoir: When Personal Stories Become Self-Help Manuals

Table of contents: The Traditional Memoir’s Golden Age Enter the Prescriptive Memoir Why the Tide Turned From Expression to Guidance A few years ago, the term “prescriptive memoir”…

mltJune 5, 2025

For Aspiring Authors

Why Your Competitors Are Writing Books (And Why You Should Too)

Table of contents: The Hidden Business Strategy Your Competitors Know The Four Competitive Advantages of Executive Authorship Addressing the CEO Mindset Barriers Although there aren’t clear statistics about…

mltJune 4, 2025

For Aspiring Authors

Why Anthologies Aren’t a Substitute for Publishing Your Own Book

Table of contents: Fundamental Differences Marketing Reality Check Professional Credibility Concerns Financial Pay-Off What Anthologies Can Provide The Merits of Your Own Book Anthologies, where different individuals pay…

mltJune 3, 2025

For Aspiring Authors

How Publishing a Book Can 10x Your Speaking Fees and Media Opportunities

Table of contents: The Authority Amplifier Effect Becoming a Media Magnet Leveraging Your Credentials Picture this: Two people are in the running for keynote speaking opportunities at a…

mltJune 2, 2025

For Aspiring Authors

The Rise of Audio in Business: Should Your Next Book Be an Audiobook?

Table of contents: The Booming Audiobook Market Why Audiobooks Make Sense for Business Authors Audiobook Production Considerations Getting Started on Your Audiobook Recent conversations with author-clients and prospects…

mltMay 21, 2025

For Aspiring Authors

Measuring Thought Leadership Beyond Book Sales

Table of contents: Industry Citations Professional Influence Indicators Business Impact Metrics Social Media Connections Long-tail Indicators Many business leaders conceptualize and write books in the hopes of positioning…

mltMay 16, 2025

For Aspiring Authors

You Want to Write a Book: Do You Have Enough Material?

Table of content: Too much content Too small an audience Nothing new to report Too little content When aspiring authors approach me with a book idea, the first…

mltApril 26, 2025

For Aspiring Authors

Protect Yourself from Ghostwriting Scammers

Table of contents: Did you get what you paid for? Pay with a credit card or PayPal Get it in writing Be clear about deliverables Turn to the…

mltMarch 12, 2025

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