publishing Archives - Page 6 of 7 - Marcia Layton Turner

What is a Thought Leadership Book?

Table of contents: A tool for differentiation Strategies for establishing thought leadership Benefits of thought leader status There are a number of reasons that experts and leaders decide…

Marcia Layton TurnerJanuary 16, 2025

For Aspiring Authors

Why Authors Think Ghostwriting is Illegal

Table of contents: Academic Ghostwriting is Frequently Illegal Book Ghostwriting is Legal Fiction Ghostwriting is Also Legal Is a Ghostwriter Right for You? Due to misconceptions about what…

Marcia Layton TurnerJanuary 8, 2025

book ghostwriter For Aspiring Authors

6 Publishing Trends Authors Can Expect in 2025

Table of contents: Micro-publishing emerges Book length increasing Ghostwriters gain recognition Audiobooks remain a hot category Supplementary products grow more popular Hybrid publishing takes the lead Now that…

Marcia Layton TurnerJanuary 2, 2025

For Aspiring Authors

How Long Does It Take to Write a Business Book?

Table of contents: How to Write a Book Faster Pace of Work Required Avoiding Obsolescence A business book can take anywhere from a few weeks to a year…

Marcia Layton TurnerDecember 18, 2024

For Aspiring Authors

From Idea to Manuscript: How the Ghostwriting Process Works

Table of contents: Begin With the End in Mind Confirm Your “Why” What Kind of Book Are You Writing? Outline a Structure Start Writing Time for Editing The…

Marcia Layton TurnerDecember 4, 2024

For Aspiring Authors

Leveraging Your Book to Generate Revenue

Table of contents: Strategies to turn a book into a profitable business asset Spin-off products and services Although a business book can be a tremendous marketing tool, the…

Marcia Layton TurnerNovember 27, 2024

For Aspiring Authors

The One Skill You Need Your Book Ghostwriter to Have Beyond Writing

Table of contents: Why Only Writing Isn’t Enough You Need a Built-In Publishing Expert Success Means More Than Sales How Your Book Is Produced Matters The Risks of…

Marcia Layton TurnerNovember 19, 2024

Self-publishing contract - A legal document for independent authors.

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Is Self-Publishing a Legitimate Alternative to Traditional Publishing?

Table of contents: New publishing opportunities Follower size matters Does publisher prestige matter today? Shifting publishing priorities Esteemed copywriter Bob Bly, who is also someone I consider a…

Marcia Layton TurnerNovember 13, 2024

Money and books - The Cost of Professional Writing Services

author marketing book ghostwriter business books how to write a book

The Key to Marketing Your Business Book

Table of contents: Position yourself as an industry leader Build a community Pursue publicity Explore public speaking Start a podcast Develop an email list Many business authors don’t…

Marcia Layton TurnerNovember 5, 2024

Person typing on a laptop at a desk with a notebook, coffee, and office supplies, preparing to write.

For Aspiring Authors

Why Business Books Are Worth Writing

Table of contents: Benefits of being an author Being successful doesn’t require a bestseller Beyond book sales In a recent Business Book ROI Study of 350 authors, more…

Marcia Layton TurnerOctober 22, 2024