For Aspiring Authors Archives - Marcia Layton Turner

Light streaks in a tunnel symbolizing rapid progress

How to Start—and Finish—Your First Business Book in 90 Days

Table of contents: The Key to a 90-Day Timeline What Are Your Book’s Desired Outcomes? A 10-Chapter Business Book Blueprint A CEO-Friendly Schedule What is “Done?” Next Steps…

mltDecember 8, 2025

For Aspiring Authors

Can a Book Written with a Ghostwriter Still Be Authentic?

Table of contents: Ghostwriters Help Articulate Your Lived Experiences Subject-Matter Expertise and Writing Skill Are Different Talents Ghostwriters Help Translate Thoughts and Ideas Collaboration and Compromise Are Not…

mltOctober 27, 2025

Handwritten notes, pen, and open books—prep work for a ghostwritten business book.

For Aspiring Authors

Is a Ghostwriter Right for You? 10 Questions to Ask

Table of contents: Do I have the time to write the book myself? Am I confident my writing skills are on the level of publishing professionals? Am I…

mltOctober 6, 2025

For Aspiring Authors

How Writing a Book Can Transform Your Personal Brand

Table of contents: What Makes Up Your Personal Brand The Authority that Books Convey Repurposing Your Ideas for Greater Visibility Choosing the Right Topic is Key Your Long-Term…

mltSeptember 17, 2025

For Aspiring Authors

The Authority Multiplier Effect: Why Your Book Beats LinkedIn Influence Every Time (And How to Leverage Both)

Table of contents: The LinkedIn Algorithm Reality Check The Permanent Authority of Books The Synergy Strategy: Book + LinkedIn Your Implementation Plan Picture this: You’re a CEO walking…

mltSeptember 9, 2025

For Aspiring Authors

How Much Creative Control Will I Lose with a Traditional Publisher?

Table of contents: Traditional Publishing Advantages Types of Control at Risk Retaining Control Many CEOs and business leaders assume that a traditional publisher is the best path for…

mltAugust 20, 2025

For Aspiring Authors

Common CEO Thought Leadership Mistakes That Kill Credibility (And How to Avoid Them)

Table of content: Generic, Surface-Level Insights All Self-Promotion, No Value Inconsistent Voice and Messaging Failing to Back Up Claims with Evidence Poor Execution and Presentation Not all CEOs…

mltJuly 19, 2025

For Aspiring Authors

From Boardroom to Bestseller: How CEOs Can Transform Business Experience into Thought Leadership Gold

Table of contents: The Hidden Goldmine in Your Executive Journey The 3 Pillars of CEO Thought Leadership Gold Pattern Recognition Decision Frameworks Contrarian Insights From Raw Experience to…

mltJuly 14, 2025

For Aspiring Authors

The Complete Guide to Author Services: What They Do and When You Need Them

Table of contents: Your Publishing Choices: Beyond the Traditional Path Hybrid Independent Author Services Do-It-Yourself Staying Out of Trouble Many aspiring authors today believe their publishing options fall…

mltJune 25, 2025

For Aspiring Authors

The Authenticity Myth: How Professional Ghostwriters Actually Amplify Your Voice

Table of contents: The Authenticity Misconception How Amateur Writing Actually Obscures Authenticity How Professional Ghostwriters Amplify Your Voice The Professional Parallel “I plan to write my own book…

mltJune 24, 2025