How to Write a Business Book: A Step-by-Step Guide for Executives ![]()
Many of my clients come to me after years of thinking about writing a book. It’s been their goal for a long time, yet despite having a good…
mltMay 12, 2026
How to Leverage a Book as a Lead Generation Tool ![Business professional holding an open blue hardcover book representing a book as a lead generation tool.]()
Learn how to turn a business book into a lead generation tool with a clear audience, framework, CTAs, distribution plan, content repurposing, and follow-up.
mltFebruary 18, 2026
Do Authors Have to Reveal to Their Publisher That They Used a Ghostwriter? ![Close-up of colorful book spines stacked together]()
Table of contents: Why Publishers Like Ghostwriters Why Authors Prefer Not to Acknowledge They Worked with a Ghostwriter Contract Requirements Public Acknowledgment Although book ghostwriting as a profession…
mltJanuary 27, 2026
How to Start—and Finish—Your First Business Book in 90 Days ![Light streaks in a tunnel symbolizing rapid progress]()
Table of contents: The Key to a 90-Day Timeline What Are Your Book’s Desired Outcomes? A 10-Chapter Business Book Blueprint A CEO-Friendly Schedule What is “Done?” Next Steps…
mltDecember 8, 2025
Can a Book Written with a Ghostwriter Still Be Authentic? ![]()
Table of contents: Ghostwriters Help Articulate Your Lived Experiences Subject-Matter Expertise and Writing Skill Are Different Talents Ghostwriters Help Translate Thoughts and Ideas Collaboration and Compromise Are Not…
mltOctober 27, 2025
Is a Ghostwriter Right for You? 10 Questions to Ask ![Handwritten notes, pen, and open books—prep work for a ghostwritten business book.]()
Table of contents: Do I have the time to write the book myself? Am I confident my writing skills are on the level of publishing professionals? Am I…
mltOctober 6, 2025
How Writing a Book Can Transform Your Personal Brand ![]()
Table of contents: What Makes Up Your Personal Brand The Authority that Books Convey Repurposing Your Ideas for Greater Visibility Choosing the Right Topic is Key Your Long-Term…
mltSeptember 17, 2025
The Authority Multiplier Effect: Why Your Book Beats LinkedIn Influence Every Time (And How to Leverage Both) ![]()
Table of contents: The LinkedIn Algorithm Reality Check The Permanent Authority of Books The Synergy Strategy: Book + LinkedIn Your Implementation Plan Picture this: You’re a CEO walking…
mltSeptember 9, 2025
How Much Creative Control Will I Lose with a Traditional Publisher? ![]()
Table of contents: Traditional Publishing Advantages Types of Control at Risk Retaining Control Many CEOs and business leaders assume that a traditional publisher is the best path for…
mltAugust 20, 2025
Common CEO Thought Leadership Mistakes That Kill Credibility (And How to Avoid Them) ![]()
Table of content: Generic, Surface-Level Insights All Self-Promotion, No Value Inconsistent Voice and Messaging Failing to Back Up Claims with Evidence Poor Execution and Presentation Not all CEOs…
mltJuly 19, 2025