For Aspiring Authors Archives - Page 4 of 8

Timeline Reality Check: How Long Does It Really Take to Publish a Business Book?

Many aspiring authors expect that it will only take a few weeks, or, max, a couple of months to get their book written, and then only a few…

Marcia Layton TurnerJune 8, 2025

For Aspiring Authors

Behind the Scenes: What Actually Happens During the Ghostwriting Process

There are some major misconceptions about what ghostwriting is and what it looks like. Some people assume that ghostwriters are given an assignment, they go away and work…

Marcia Layton TurnerJune 7, 2025

For Aspiring Authors

Why Hiring a Ghostwriter Is the Smartest Investment You’ll Make

A skilled business book ghostwriter offers several advantages that can determine whether your book succeeds or fails, as well as helping to achieve a positive return on investment…

Marcia Layton TurnerJune 6, 2025

For Aspiring Authors

Prescriptive Memoir: When Personal Stories Become Self-Help Manuals

Table of contents: The Traditional Memoir’s Golden Age Enter the Prescriptive Memoir Why the Tide Turned From Expression to Guidance A few years ago, the term “prescriptive memoir”…

Marcia Layton TurnerJune 5, 2025

For Aspiring Authors

Why Your Competitors Are Writing Books (And Why You Should Too)

Table of contents: The Hidden Business Strategy Your Competitors Know The Four Competitive Advantages of Executive Authorship Addressing the CEO Mindset Barriers Although there aren’t clear statistics about…

Marcia Layton TurnerJune 4, 2025

For Aspiring Authors

Why Anthologies Aren’t a Substitute for Publishing Your Own Book

Table of contents: Fundamental Differences Marketing Reality Check Professional Credibility Concerns Financial Pay-Off What Anthologies Can Provide The Merits of Your Own Book Anthologies, where different individuals pay…

Marcia Layton TurnerJune 3, 2025

For Aspiring Authors

How Publishing a Book Can 10x Your Speaking Fees and Media Opportunities

Table of contents: The Authority Amplifier Effect Becoming a Media Magnet Leveraging Your Credentials Picture this: Two people are in the running for keynote speaking opportunities at a…

Marcia Layton TurnerJune 2, 2025

For Aspiring Authors

The CEO’s Guide to Building Authority Through Thought Leadership Books

You may be the ultimate success story. You’ve scaled your business, sold it for millions, or launched innovative products and services that disrupted your industry. By all accounts,…

Marcia Layton TurnerJune 1, 2025

For Aspiring Authors

The Rise of Audio in Business: Should Your Next Book Be an Audiobook?

Table of contents: The Booming Audiobook Market Why Audiobooks Make Sense for Business Authors Audiobook Production Considerations Getting Started on Your Audiobook Recent conversations with author-clients and prospects…

Marcia Layton TurnerMay 21, 2025

For Aspiring Authors

Measuring Thought Leadership Beyond Book Sales

Table of contents: Industry Citations Professional Influence Indicators Business Impact Metrics Social Media Connections Long-tail Indicators Many business leaders conceptualize and write books in the hopes of positioning…

Marcia Layton TurnerMay 16, 2025