The Top 5 Things Your Ghostwriter Website Must Have to Bring You Work
To become a well-paid ghostwriter, you need a well-designed website – one that will attract the right kind of attention and put to rest any questions about your skills and experience. Beyond being professionally designed, which demonstrates your willingness to invest in your business, your website must have the following five elements to have the best chance of attracting serious clients for your ghostwriting:
- Your contact information.
Make it easy for prospects to get in touch with you if they’re interested in exploring possibly working together.
Having a separate Contact Me page with those details is smart, but you also might consider including your email address and/or phone number at the bottom of each and every web page. That way, your website visitors don’t have to click away to a new page to find out how to reach you.
- A photo of you.
Potential clients are considering spending thousands or tens of thousands of dollars with you, so they need to feel that they have a sense of who you are. That includes an idea of what you look like, which helps build trust.
In your photo, do you look professional and put together (meaning are you at least in business casual wear)? Are you smiling kindly? Did you invest money in a professional photographer or did you take a candid shot with friends and crop them out?
- Proof of your expertise.
Clients who are thinking about hiring a ghostwriter generally don’t have the time to do the work themselves – that’s why they’re looking to outsource it, after all – so reassure them that you’ve done this before. They want to know that if they hand over that special report project or the blog they’ve written for years, you’ll know what to do to deliver a terrific product.
So tell them how many books you’ve written, speeches you’ve crafted, articles or blog posts you’ve penned, or white papers you’ve cranked out. Name drop, when possible (meaning you’ve been given permission), who you’ve worked with, or what publications, websites, or corporate clients you’ve had the pleasure of supporting.
- Benefits of working with you.
This should actually be a two-part section: 1) What are the benefits of hiring a ghostwriter, generally, and 2) What makes you so special.
Potential clients need to understand why they should spend a lot of money hiring a ghostwriter to write something for them. What’s in it for them? More time? A better quality product? Less stress? Lay out those benefits.
Then address why you’re the best choice for their particular needs. Talk about your process and your competitive advantage. What are you especially good at? Make it clear why you’d be worth their money.
- A freebie.
The only way to know who has visited your website is to give them an incentive to reveal themselves, or at least their name and contact information.
One of the best ways to do that is to create a downloadable report or checklist or publishing guide that would be of interest to your target audience. Offer it prominently on your homepage in exchange for your prospect’s identity. Have it delivered immediately after your potential client enters his or her name and email address.
Your ghostwriting website can be a major source of new work, as long as you make sure you’re providing the information potential clients are looking for.
What other “must-haves” do you think today’s websites need?