Articles on Ghostwriting & Writing Tips

The Complete Guide to Author Services: What They Do and When You Need Them

Table of contents: Your Publishing Choices: Beyond the Traditional Path Hybrid Independent Author Services Do-It-Yourself Staying Out of Trouble Many aspiring authors today believe their publishing options fall…

Marcia Layton TurnerJune 25, 2025

For Aspiring Authors

The Authenticity Myth: How Professional Ghostwriters Actually Amplify Your Voice

Table of contents: The Authenticity Misconception How Amateur Writing Actually Obscures Authenticity How Professional Ghostwriters Amplify Your Voice The Professional Parallel “I plan to write my own book…

Marcia Layton TurnerJune 24, 2025

For Aspiring Authors

Stop Calling Your Book a Bestseller (Unless It Actually Is)

Table of contents: What “Bestseller” Actually Means The Major Bestseller Lists Explained Why Other “Bestseller” Claims Don’t Count How to Talk About Your Success Honestly Several years ago,…

Marcia Layton TurnerJune 23, 2025

For Aspiring Authors

Your Book as a Business Development Tool

Table of contents: Why Books Outperform Other Marketing Channels Strategic Book Positioning Beyond Publication Measuring Success Although the term “thought leadership” may be a tad overused at this…

Marcia Layton TurnerJune 22, 2025

For Aspiring Authors

Companion Workbooks Are Having a Moment – Here’s How to Capitalize

Table of contents: Why Workbooks Are Trending Right Now The Business Case for Companion Workbooks What Makes a Good Companion Workbook Which Book Topics Work Best for Workbooks…

Marcia Layton TurnerJune 21, 2025

For Aspiring Authors

Traditional vs. Self-Publishing: Which Path Serves Business Leaders Best?

Table of contents: The Traditional Publishing Situation The Self-Publishing Revolution The Marketing Challenge Fifteen to 20 years ago, if you wanted to publish a book, you had one…

Marcia Layton TurnerJune 20, 2025

For Aspiring Authors

The Media Magnet Effect: Why Journalists Love Interviewing Published Authors

Table of contents: Instant Credibility Proven Communication Ability Availability and Accessibility Storytelling Skills One qualification that reporters and writers look for when seeking out interview sources is book…

Marcia Layton TurnerJune 18, 2025

Businessman analyzing a marketing word cloud for author strategies.

For Aspiring Authors

Book Marketing for Busy Executives: Strategies That Don’t Consume Your Schedule

Table of contents: Leverage Your Existing Platform Batch Your Marketing Activities Delegate and Systematize Long-term Brand Building After finally finishing writing your business book, you’re probably feeling a…

Marcia Layton TurnerJune 17, 2025

For Aspiring Authors

The Collaboration Blueprint: Maximizing Your Partnership with a Professional Ghostwriter

Table of contents: Setting the Foundation for Success The Discovery Phase Build Trust Some of the most successful books turn out so well because they are the product…

Marcia Layton TurnerJune 16, 2025

For Aspiring Authors

DIY vs. Professional Ghostwriter: The True Cost Comparison Every CEO Needs

Table of contents: The Real Cost of a DIY Book The Professional Ghostwriter Investment When DIY Makes Sense Most CEOs and business leaders would agree that thought leadership…

Marcia Layton TurnerJune 15, 2025

For Aspiring Authors

Digital First Books? Modern Publishing Strategies for Business Authors

Table of contents: In Praise of Print The Digital-First Approach Print as a One-Two Punch Sequential Release The vast majority of my clients come to me planning to…

Marcia Layton TurnerJune 14, 2025

For Aspiring Authors

Why Many CEO Books Fail (And How to Avoid The Most Common 5 Mistakes)

Table of contents: Writing for Anyone and Everyone Underestimating How Long a Book Takes to Produce Leading with Ego, Not Value Putting Off Marketing Until the Release Date…

Marcia Layton TurnerJune 13, 2025