Articles on Ghostwriting & Writing Tips

How Publishing a Book Can 10x Your Speaking Fees and Media Opportunities

Table of contents: The Authority Amplifier Effect Becoming a Media Magnet Leveraging Your Credentials Picture this: Two people are in the running for keynote speaking opportunities at a…

Marcia Layton TurnerJune 2, 2025

For Aspiring Authors

The CEO’s Guide to Building Authority Through Thought Leadership Books

You may be the ultimate success story. You’ve scaled your business, sold it for millions, or launched innovative products and services that disrupted your industry. By all accounts,…

Marcia Layton TurnerJune 1, 2025

For Aspiring Authors

The Rise of Audio in Business: Should Your Next Book Be an Audiobook?

Table of contents: The Booming Audiobook Market Why Audiobooks Make Sense for Business Authors Audiobook Production Considerations Getting Started on Your Audiobook Recent conversations with author-clients and prospects…

Marcia Layton TurnerMay 21, 2025

For Aspiring Authors

Measuring Thought Leadership Beyond Book Sales

Table of contents: Industry Citations Professional Influence Indicators Business Impact Metrics Social Media Connections Long-tail Indicators Many business leaders conceptualize and write books in the hopes of positioning…

Marcia Layton TurnerMay 16, 2025

For Aspiring Authors

Why You Should Always Hire a Book Ghostwriter

Table of contents: What a ghostwriter can do for your book What is beyond a ghostwriter’s control As many as 80 percent of all New York Times bestselling…

Marcia Layton TurnerMay 9, 2025

For Aspiring Authors

Transform Readers into Leads: How Your Business Book Can Fuel Your Sales Pipeline

Table of contents: Strategic Book Distribution Book-to-Lead Conversion Mechanisms Repurpose Content Speaking Opportunities Social Media Sharing When someone picks up your business book or comes across it through…

Marcia Layton TurnerMay 3, 2025

For Aspiring Authors

You Want to Write a Book: Do You Have Enough Material?

Table of content: Too much content Too small an audience Nothing new to report Too little content When aspiring authors approach me with a book idea, the first…

Marcia Layton TurnerApril 26, 2025

For Aspiring Authors

Don’t Have Enough Time to Write a Book? Hire a Ghostwriter

Table of contents: Research Interviews Structuring your material Representing your reader Project management Editing Publishing expertise Many people assume that authors who hire ghostwriters to assist them in…

Marcia Layton TurnerApril 18, 2025

For Aspiring Authors

Benefits of Hiring an MBA Ghostwriter

Table of contents: A shortened learning curve An ability to translate complex concepts An understanding of your target reader Research know-how Strategic thinking A network of contacts Many…

Marcia Layton TurnerApril 12, 2025

For Aspiring Authors For Ghostwriters

The Association of Ghostwriters: Why I Started It

Table of contents: A gap in the market Serving ghostwriters Educating aspiring authors Many occupations have trade organizations to connect members of a particular field and to advocate…

Marcia Layton TurnerApril 2, 2025

For Aspiring Authors

Protecting Your Intellectual Property: Understanding Ghostwriting Agreements

Table of contents: Only you can write your book Ask for a non-disclosure agreement (NDA) Consider a confidentiality agreement Research your ghostwriter One of the most common concerns…

Marcia Layton TurnerMarch 28, 2025

For Aspiring Authors

4 Ways to Get Started Writing Your Business Book

Table of contents: Speak your book Have someone else interview you Start writing in a journal Set up an online Evernote file My clients are all successful businesspeople,…

Marcia Layton TurnerMarch 19, 2025