business book Archives - Marcia Layton Turner

How Publishing a Book Can 10x Your Speaking Fees and Media Opportunities

Picture this: Two people are in the running for keynote speaking opportunities at a major industry conference. Both have strong one-sheets, excellent recommendations, and appealing topics proposed. They’re…

mltJune 2, 2025

For Aspiring Authors

The CEO’s Guide to Building Authority Through Thought Leadership Books

Table of contents: The Authority Gap How Books Bridge the Gap The Authority Formula Pre-Writing Research Strategic Positioning You may be the ultimate success story. You’ve scaled your…

mltJune 1, 2025

For Aspiring Authors

The Rise of Audio in Business: Should Your Next Book Be an Audiobook?

Table of contents: The Booming Audiobook Market Why Audiobooks Make Sense for Business Authors Audiobook Production Considerations Getting Started on Your Audiobook Recent conversations with author-clients and prospects…

mltMay 21, 2025

For Aspiring Authors

Measuring Thought Leadership Beyond Book Sales

Table of contents: Industry citations Professional influence indicators Business impact metrics Social media connections Long-tail keywords Many business leaders conceptualize and write books in the hopes of positioning…

mltMay 16, 2025

For Aspiring Authors

Why You Should Always Hire a Book Ghostwriter

Table of contents: What a ghostwriter can do for your book What is beyond a ghostwriter’s control As many as 80 percent of all New York Times bestselling…

mltMay 9, 2025

For Aspiring Authors

Transform Readers into Leads: How Your Business Book Can Fuel Your Sales Pipeline

Table of contents: Strategic Book Distribution Book-to-Lead Conversion Mechanisms Repurpose Content Speaking Opportunities Social Media Sharing When someone picks up your business book or comes across it through…

mltMay 3, 2025

For Aspiring Authors

You Want to Write a Book: Do You Have Enough Material?

Table of contents: Too much content Too small an audience Nothing new to report Too little content When aspiring authors approach me with a book idea, the first…

mltApril 26, 2025

For Aspiring Authors

Don’t Have Enough Time to Write a Book? Hire a Ghostwriter

Table of contents: Research Interviews Structuring your material Representing your reader Project management Editing Publishing expertise Many people assume that authors who hire ghostwriters to assist them in…

mltApril 18, 2025

For Aspiring Authors

Benefits of Hiring an MBA Ghostwriter

Table of contents: A shortened learning curve An ability to translate complex concepts An understanding of your target reader Research know-how Strategic thinking A network of contacts Many…

mltApril 12, 2025

For Aspiring Authors

Protecting Your Intellectual Property: Understanding Ghostwriting Agreements

Table of contents: Only you can write your book Ask for a non-disclosure agreement (NDA) Consider a confidentiality agreement Research your ghostwriter One of the most common concerns…

mltMarch 28, 2025