find a ghostwriter Archives - Marcia Layton Turner

Digital First Books? Modern Publishing Strategies for Business Authors

The vast majority of my clients come to me planning to publish a hard copy book. Not necessarily hardcover, because paperback is lighter and less expensive, but they…

mltJune 14, 2025

For Aspiring Authors

Why Many CEO Books Fail (And How to Avoid The Most Common 5 Mistakes)

Many CEOs have built successful companies. They’ve taken the helm and helped their businesses expand organically or through acquisition, rolled out new products and services, added headcount, and/or…

mltJune 13, 2025

For Aspiring Authors

The Networking Goldmine: How Your Published Book Opens Doors That Money Can’t

Table of contents: The Credibility Amplifier Your Stage Awaits Inner Circle Access The Partnership Magnet Effect Compounding Growth Permanent Credibility We’ve all heard, “It’s not what you know,…

mltJune 11, 2025

For Aspiring Authors

The Sequel Strategy: Planning Your Second Book Before Your First One Launches

Table of contents: Why Your Second Book Matters More than You Think The Strategic Framework Practical Implementation Common Pitfalls to Avoid “How can I plan a second book…

mltJune 10, 2025

For Aspiring Authors

The Publishing Budget Breakdown: What Every CEO Should Expect to Invest

Table of contents: Book Writing and Editing Costs Production Costs Printing Costs Marketing and Launch Plan More CEOs are deciding to invest resources in becoming published authors today…

mltJune 9, 2025

For Aspiring Authors

Why Hiring a Ghostwriter Is the Smartest Investment You’ll Make

A skilled business book ghostwriter offers several advantages that can determine whether your book succeeds or fails, as well as helping to achieve a positive return on investment…

mltJune 6, 2025

For Aspiring Authors

Prescriptive Memoir: When Personal Stories Become Self-Help Manuals

Table of contents: The Traditional Memoir’s Golden Age Enter the Prescriptive Memoir Why the Tide Turned From Expression to Guidance A few years ago, the term “prescriptive memoir”…

mltJune 5, 2025

For Aspiring Authors

Why Anthologies Aren’t a Substitute for Publishing Your Own Book

Anthologies, where different individuals pay to contribute a single chapter to a book on a common theme, have been around forever. Depending on the audience and participants, the…

mltJune 3, 2025

For Aspiring Authors

Why You Should Always Hire a Book Ghostwriter

As many as 80 percent of all New York Times bestselling books are ghostwritten. Depending on the study you read, somewhere between 50 and 80 percent of bestselling…

mltMay 9, 2025

For Aspiring Authors

Transform Readers into Leads: How Your Business Book Can Fuel Your Sales Pipeline

When someone picks up your business book or comes across it through an Amazon search, they are demonstrating an interest in your topic. Those readers are leads. The…

mltMay 3, 2025