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Why Your Competitors Are Writing Books (And Why You Should Too)

Table of contents: The Hidden Business Strategy Your Competitors Know The Four Competitive Advantages of Executive Authorship Addressing the CEO Mindset Barriers Although there aren’t clear statistics about…

mltJune 4, 2025

For Aspiring Authors

Why Anthologies Aren’t a Substitute for Publishing Your Own Book

Table of contents: Fundamental Differences Marketing Reality Check Professional Credibility Concerns Financial Pay-Off What Anthologies Can Provide The Merits of Your Own Book Anthologies, where different individuals pay…

mltJune 3, 2025

For Aspiring Authors

How Publishing a Book Can 10x Your Speaking Fees and Media Opportunities

Table of contents: The Authority Amplifier Effect Becoming a Media Magnet Leveraging Your Credentials Picture this: Two people are in the running for keynote speaking opportunities at a…

mltJune 2, 2025

For Aspiring Authors

The CEO’s Guide to Building Authority Through Thought Leadership Books

You may be the ultimate success story. You’ve scaled your business, sold it for millions, or launched innovative products and services that disrupted your industry. By all accounts,…

mltJune 1, 2025

For Aspiring Authors

The Rise of Audio in Business: Should Your Next Book Be an Audiobook?

Table of contents: The Booming Audiobook Market Why Audiobooks Make Sense for Business Authors Audiobook Production Considerations Getting Started on Your Audiobook Recent conversations with author-clients and prospects…

mltMay 21, 2025

For Aspiring Authors

Measuring Thought Leadership Beyond Book Sales

Table of contents: Industry Citations Professional Influence Indicators Business Impact Metrics Social Media Connections Long-tail Indicators Many business leaders conceptualize and write books in the hopes of positioning…

mltMay 16, 2025

For Aspiring Authors

Why You Should Always Hire a Book Ghostwriter

Table of contents: What a ghostwriter can do for your book What is beyond a ghostwriter’s control As many as 80 percent of all New York Times bestselling…

mltMay 9, 2025

For Aspiring Authors

Transform Readers into Leads: How Your Business Book Can Fuel Your Sales Pipeline

Table of contents: Strategic Book Distribution Book-to-Lead Conversion Mechanisms Repurpose Content Speaking Opportunities Social Media Sharing When someone picks up your business book or comes across it through…

mltMay 3, 2025

For Aspiring Authors

You Want to Write a Book: Do You Have Enough Material?

Table of content: Too much content Too small an audience Nothing new to report Too little content When aspiring authors approach me with a book idea, the first…

mltApril 26, 2025

For Aspiring Authors

Don’t Have Enough Time to Write a Book? Hire a Ghostwriter

Table of contents: Research Interviews Structuring your material Representing your reader Project management Editing Publishing expertise Many people assume that authors who hire ghostwriters to assist them in…

mltApril 18, 2025