publishing Archives - Page 2 of 6 - Marcia Layton Turner

DIY vs. Professional Ghostwriter: The True Cost Comparison Every CEO Needs

Table of contents: The Real Cost of a DIY Book The Professional Ghostwriter Investment When DIY Makes Sense Most CEOs and business leaders would agree that thought leadership…

mltJune 15, 2025

For Aspiring Authors

Digital First Books? Modern Publishing Strategies for Business Authors

Table of contents: In Praise of Print The Digital-First Approach Print as a One-Two Punch Sequential Release The vast majority of my clients come to me planning to…

mltJune 14, 2025

For Aspiring Authors

Why Many CEO Books Fail (And How to Avoid The Most Common 5 Mistakes)

Table of contents: Writing for Anyone and Everyone Underestimating How Long a Book Takes to Produce Leading with Ego, Not Value Putting Off Marketing Until the Release Date…

mltJune 13, 2025

For Aspiring Authors

The Art of Voice Matching: How Professional Ghostwriters Capture Your Unique Perspective

Table of contents: What Voice Matching Actually Means The Discovery Process Technical Elements of Voice Iterating to Achieve a Match The biggest compliment I can receive as a…

mltJune 12, 2025

For Aspiring Authors

The Networking Goldmine: How Your Published Book Opens Doors That Money Can’t

Table of contents: The Credibility Amplifier Your Stage Awaits Inner Circle Access The Partnership Magnet Effect Compounding Growth Permanent Credibility We’ve all heard, “It’s not what you know,…

mltJune 11, 2025

For Aspiring Authors

The Sequel Strategy: Planning Your Second Book Before Your First One Launches

Table of contents: Why Your Second Book Matters More than You Think The Strategic Framework Practical Implementation Common Pitfalls to Avoid “How can I plan a second book…

mltJune 10, 2025

For Aspiring Authors

The Publishing Budget Breakdown: What Every CEO Should Expect to Invest

Table of contents: Book Writing and Editing Costs Production Costs Printing Costs Marketing and Launch Plan More CEOs are deciding to invest resources in becoming published authors today…

mltJune 9, 2025

For Aspiring Authors

Timeline Reality Check: How Long Does It Really Take to Publish a Business Book?

Many aspiring authors expect that it will only take a few weeks, or, max, a couple of months to get their book written, and then only a few…

mltJune 8, 2025

For Aspiring Authors

Behind the Scenes: What Actually Happens During the Ghostwriting Process

There are some major misconceptions about what ghostwriting is and what it looks like. Some people assume that ghostwriters are given an assignment, they go away and work…

mltJune 7, 2025

For Aspiring Authors

Why Hiring a Ghostwriter Is the Smartest Investment You’ll Make

A skilled business book ghostwriter offers several advantages that can determine whether your book succeeds or fails, as well as helping to achieve a positive return on investment…

mltJune 6, 2025