thought leadership Archives - Marcia Layton Turner

How to Write a Book as an Executive (Partnering with a Ghostwriter)

Most executives who contact me have been thinking about writing a book for years. They’ve given the keynote, maybe even a TED Talk, mentored teams, and found a…

Marcia Layton TurnerOctober 30, 2026

Writer’s hand with a pen beside a glowing circuit-board brain, representing AI-generated books

For Aspiring Authors

Authors Need to Pick a Side with AI: Ghostwriters Already Have

As aspiring authors keep experimenting with AI tools like ChatGPT, Claude, and Gemini to write their books, ghostwriters are sounding the alarm. Last year’s “AI and the Writing…

Marcia Layton TurnerOctober 15, 2026

Open book and notebook for business-book development

For Aspiring Authors

Can ChatGPT Write Your Business Book? A Ghostwriter’s Honest Assessment

Yes, ChatGPT can write a business book. It can take an idea you provide and churn out 60,000 to 65,000 words in a matter of minutes. The bigger…

Marcia Layton TurnerSeptember 30, 2026

Professional writer holding a notebook, representing the human side of AI ghostwriting

For Aspiring Authors

How AI Is Changing Ghostwriting (And Why You Still Need a Human Writer)

Many adults have tested artificial intelligence (AI) tools like ChatGPT and Claude for writing tasks such as blog posts, LinkedIn articles, and even books. When new technology is…

Marcia Layton TurnerSeptember 16, 2026

For Aspiring Authors

How to Write a Business Book: A Step-by-Step Guide for Executives

Many of my clients come to me after years of thinking about writing a book. It’s been their goal for a long time, yet despite having a good…

Marcia Layton TurnerMay 12, 2026

Business professional holding an open blue hardcover book representing a book as a lead generation tool.

For Aspiring Authors

How to Leverage a Book as a Lead Generation Tool

Learn how to turn a business book into a lead generation tool with a clear audience, framework, CTAs, distribution plan, content repurposing, and follow-up.

Marcia Layton TurnerFebruary 18, 2026

Close-up of colorful book spines stacked together

For Aspiring Authors

Do Authors Have to Reveal to Their Publisher That They Used a Ghostwriter?

Table of contents: Why Publishers Like Ghostwriters Why Authors Prefer Not to Acknowledge They Worked with a Ghostwriter Contract Requirements Public Acknowledgment Although book ghostwriting as a profession…

Marcia Layton TurnerJanuary 27, 2026

Light streaks in a tunnel symbolizing rapid progress

For Aspiring Authors

How to Start—and Finish—Your First Business Book in 90 Days

Table of contents: The Key to a 90-Day Timeline What Are Your Book’s Desired Outcomes? A 10-Chapter Business Book Blueprint A CEO-Friendly Schedule What is “Done?” Next Steps…

Marcia Layton TurnerDecember 8, 2025

Handwritten notes, pen, and open books—prep work for a ghostwritten business book.

For Aspiring Authors

Is a Ghostwriter Right for You? 10 Questions to Ask

Table of contents: Do I have the time to write the book myself? Am I confident my writing skills are on the level of publishing professionals? Am I…

Marcia Layton TurnerOctober 6, 2025

For Aspiring Authors

How Writing a Book Can Transform Your Personal Brand

Table of contents: What Makes Up Your Personal Brand The Authority that Books Convey Repurposing Your Ideas for Greater Visibility Choosing the Right Topic is Key Your Long-Term…

Marcia Layton TurnerSeptember 17, 2025