thought leadership Archives - Page 3 of 4

Transform Readers into Leads: How Your Business Book Can Fuel Your Sales Pipeline

When someone picks up your business book or comes across it through an Amazon search, they are demonstrating an interest in your topic. Those readers are leads. The…

mltMay 3, 2025

For Aspiring Authors

Don’t Have Enough Time to Write a Book? Hire a Ghostwriter

Many people assume that authors who hire ghostwriters to assist them in writing their books are poor writers. They think that the authors aren’t capable and need the…

mltApril 18, 2025

For Aspiring Authors

Benefits of Hiring an MBA Ghostwriter

Many authors start their search for a talented ghostwriter by confirming the ghost has writing skills. They frequently ask for writing samples to check the writer’s storytelling ability…

mltApril 12, 2025

For Aspiring Authors

Protecting Your Intellectual Property: Understanding Ghostwriting Agreements

One of the most common concerns I hear from aspiring authors has to do with ghostwriters stealing their ideas or stories. Authors worry that once they share their…

mltMarch 28, 2025

For Aspiring Authors

9 Myths About Ghostwriting You Probably Believe

Ghostwriting as an industry is undergoing big changes, not all of which are positive. Unscrupulous scammers are on the rise, artificial intelligence (AI) is being explored as a…

mltMarch 5, 2025

For Aspiring Authors

Why Your Competitors are Writing Books – And What You Can Learn from Them

Business leaders are pursuing book authorship in ever-increasing numbers. Sure, a TED Talk attracts respect and attention, as do nominations to the Thinkers50 or an invitation to Davos,…

mltFebruary 14, 2025

For Aspiring Authors

7 Questions to Ask a Ghostwriter

A willingness to explore working with a ghostwriter to get your book done requires a big leap of faith. If you’ve long imagined yourself toiling away over your…

mltFebruary 5, 2025

For Aspiring Authors

What Type of Nonfiction Book Are You Writing?

Back in middle school, we learned the difference between fiction and nonfiction books: works of fiction are made up, and nonfiction is based on fact. But within fiction…

mltJanuary 29, 2025

For Aspiring Authors

What is a Thought Leadership Book?

There are a number of reasons that experts and leaders decide to write books, with positioning themselves as thought leaders frequently topping the list. Although the term “thought…

mltJanuary 16, 2025

For Aspiring Authors

Why Authors Think Ghostwriting is Illegal

Due to misconceptions about what ghostwriting is and how it works, some authors are under the impression that using a ghostwriter to help write a book is illegal.…

mltJanuary 8, 2025