Is a Ghostwriter Right for You? 10 Questions to Ask ![]()
Many leaders aspire to be authors, writing their own books, but are reluctant to hire a ghostwriter to assist them. For many, that reluctance is due to a…
mltOctober 6, 2025
How Writing a Book Can Transform Your Personal Brand ![]()
Table of contents: What Makes Up Your Personal Brand The Authority that Books Convey Repurposing Your Ideas for Greater Visibility Choosing the Right Topic is Key Your Long-Term…
mltSeptember 17, 2025
The Authority Multiplier Effect: Why Your Book Beats LinkedIn Influence Every Time (And How to Leverage Both) ![]()
Table of contents: The LinkedIn Algorithm Reality Check The Permanent Authority of Books The Synergy Strategy: Book + LinkedIn Your Implementation Plan Picture this: You’re a CEO walking…
mltSeptember 9, 2025
How Much Creative Control Will I Lose with a Traditional Publisher? ![]()
Table of contents: Traditional Publishing Advantages Types of Control at Risk Retaining Control Many CEOs and business leaders assume that a traditional publisher is the best path for…
mltAugust 20, 2025
Common CEO Thought Leadership Mistakes That Kill Credibility (And How to Avoid Them) ![]()
Table of content: Generic, Surface-Level Insights All Self-Promotion, No Value Inconsistent Voice and Messaging Failing to Back Up Claims with Evidence Poor Execution and Presentation Not all CEOs…
mltJuly 19, 2025
From Boardroom to Bestseller: How CEOs Can Transform Business Experience into Thought Leadership Gold ![]()
Table of contents: The Hidden Goldmine in Your Executive Journey The 3 Pillars of CEO Thought Leadership Gold Pattern Recognition Decision Frameworks Contrarian Insights From Raw Experience to…
mltJuly 14, 2025
The Complete Guide to Author Services: What They Do and When You Need Them ![]()
Table of contents: Your Publishing Choices: Beyond the Traditional Path Hybrid Independent Author Services Do-It-Yourself Staying Out of Trouble Many aspiring authors today believe their publishing options fall…
mltJune 25, 2025
The Authenticity Myth: How Professional Ghostwriters Actually Amplify Your Voice ![]()
Table of contents: The Authenticity Misconception How Amateur Writing Actually Obscures Authenticity How Professional Ghostwriters Amplify Your Voice The Professional Parallel “I plan to write my own book…
mltJune 24, 2025
Stop Calling Your Book a Bestseller (Unless It Actually Is) ![]()
Table of contents: What “Bestseller” Actually Means The Major Bestseller Lists Explained Why Other “Bestseller” Claims Don’t Count How to Talk About Your Success Honestly Several years ago,…
mltJune 23, 2025
Your Book as a Business Development Tool ![]()
Table of contents: Why Books Outperform Other Marketing Channels Strategic Book Positioning Beyond Publication Measuring Success Although the term “thought leadership” may be a tad overused at this…
mltJune 22, 2025
Companion Workbooks Are Having a Moment – Here’s How to Capitalize ![]()
Table of contents: Why Workbooks Are Trending Right Now The Business Case for Companion Workbooks What Makes a Good Companion Workbook Which Book Topics Work Best for Workbooks…
mltJune 21, 2025
Traditional vs. Self-Publishing: Which Path Serves Business Leaders Best? ![]()
Table of contents: The Traditional Publishing Situation The Self-Publishing Revolution The Marketing Challenge https://youtu.be/HuCPivycOwY Fifteen to 20 years ago, if you wanted to publish a book, you had…
mltJune 20, 2025