Articles on Ghostwriting & Writing Tips

Companion Workbooks Are Having a Moment – Here’s How to Capitalize

Table of contents: Why Workbooks Are Trending Right Now The Business Case for Companion Workbooks What Makes a Good Companion Workbook Which Book Topics Work Best for Workbooks…

mltJune 21, 2025

For Aspiring Authors

Traditional vs. Self-Publishing: Which Path Serves Business Leaders Best?

Table of contents: The Traditional Publishing Situation The Self-Publishing Revolution The Marketing Challenge https://youtu.be/HuCPivycOwY Fifteen to 20 years ago, if you wanted to publish a book, you had…

mltJune 20, 2025

For Aspiring Authors

The Media Magnet Effect: Why Journalists Love Interviewing Published Authors

Table of contents: Instant Credibility Proven Communication Ability Availability and Accessibility Storytelling Skills One qualification that reporters and writers look for when seeking out interview sources is book…

mltJune 18, 2025

Businessman analyzing a marketing word cloud for author strategies.

For Aspiring Authors

Book Marketing for Busy Executives: Strategies That Don’t Consume Your Schedule

Table of contents: Leverage Your Existing Platform Batch Your Marketing Activities Delegate and Systematize Long-term Brand Building After finally finishing writing your business book, you’re probably feeling a…

mltJune 17, 2025

For Aspiring Authors

The Collaboration Blueprint: Maximizing Your Partnership with a Professional Ghostwriter

Table of contents: Setting the Foundation for Success The Discovery Phase Build Trust Some of the most successful books turn out so well because they are the product…

mltJune 16, 2025

For Aspiring Authors

DIY vs. Professional Ghostwriter: The True Cost Comparison Every CEO Needs

Table of contents: The Real Cost of a DIY Book The Professional Ghostwriter Investment When DIY Makes Sense Most CEOs and business leaders would agree that thought leadership…

mltJune 15, 2025

For Aspiring Authors

Digital First Books? Modern Publishing Strategies for Business Authors

Table of contents: In Praise of Print The Digital-First Approach Print as a One-Two Punch Sequential Release The vast majority of my clients come to me planning to…

mltJune 14, 2025

For Aspiring Authors

Why Many CEO Books Fail (And How to Avoid The Most Common 5 Mistakes)

Table of contents: Writing for Anyone and Everyone Underestimating How Long a Book Takes to Produce Leading with Ego, Not Value Putting Off Marketing Until the Release Date…

mltJune 13, 2025

For Aspiring Authors

The Art of Voice Matching: How Professional Ghostwriters Capture Your Unique Perspective

Table of contents: What Voice Matching Actually Means The Discovery Process Technical Elements of Voice Iterating to Achieve a Match The biggest compliment I can receive as a…

mltJune 12, 2025

For Aspiring Authors

The Networking Goldmine: How Your Published Book Opens Doors That Money Can’t

Table of contents: The Credibility Amplifier Your Stage Awaits Inner Circle Access The Partnership Magnet Effect Compounding Growth Permanent Credibility We’ve all heard, “It’s not what you know,…

mltJune 11, 2025

For Aspiring Authors

The Sequel Strategy: Planning Your Second Book Before Your First One Launches

Table of contents: Why Your Second Book Matters More than You Think The Strategic Framework Practical Implementation Common Pitfalls to Avoid “How can I plan a second book…

mltJune 10, 2025

For Aspiring Authors

The Publishing Budget Breakdown: What Every CEO Should Expect to Invest

Table of contents: Book Writing and Editing Costs Production Costs Printing Costs Marketing and Launch Plan More CEOs are deciding to invest resources in becoming published authors today…

mltJune 9, 2025