Are You Ready to Hire a Book Ghostwriter? ![]()
Table of contents: What do people frequently ask you for help with? What kind of transformation have you helped people achieve? Do you want to be associated with…
Marcia Layton TurnerFebruary 19, 2025
Why Your Competitors are Writing Books – And What You Can Learn from Them ![]()
Table of contents: Competitive advantage New business opportunity creation Thought leadership Legacy building Business leaders are pursuing book authorship in ever-increasing numbers. Sure, a TED Talk attracts respect…
Marcia Layton TurnerFebruary 14, 2025
7 Questions to Ask a Ghostwriter ![]()
Table of contents: Paying for Expert Ghostwriting Help Process-related Questions Experience-related Questions A willingness to explore working with a ghostwriter to get your book done requires a big…
Marcia Layton TurnerFebruary 5, 2025
What Type of Nonfiction Book Are You Writing? ![]()
Table of contents: Pick a Genre What’s Your Purpose Back in middle school, we learned the difference between fiction and nonfiction books: works of fiction are made up,…
Marcia Layton TurnerJanuary 29, 2025
How Do I Protect My Ideas When Working with a Ghostwriter? ![]()
Table of content: A Non-Disclosure Agreement (NDA) Work-Made-for-Hire Agreement Put Everything in Writing Limit Information Access Some aspiring authors put off hiring a ghostwriter to help write their…
Marcia Layton TurnerJanuary 22, 2025
What is a Thought Leadership Book? ![]()
Table of contents: A tool for differentiation Strategies for establishing thought leadership Benefits of thought leader status There are a number of reasons that experts and leaders decide…
Marcia Layton TurnerJanuary 16, 2025
Why Authors Think Ghostwriting is Illegal ![]()
Table of contents: Academic Ghostwriting is Frequently Illegal Book Ghostwriting is Legal Fiction Ghostwriting is Also Legal Is a Ghostwriter Right for You? Due to misconceptions about what…
Marcia Layton TurnerJanuary 8, 2025
6 Publishing Trends Authors Can Expect in 2025 ![]()
Table of contents: Micro-publishing emerges Book length increasing Ghostwriters gain recognition Audiobooks remain a hot category Supplementary products grow more popular Hybrid publishing takes the lead Now that…
Marcia Layton TurnerJanuary 2, 2025
How Long Does It Take to Write a Business Book? ![]()
Table of contents: How to Write a Book Faster Pace of Work Required Avoiding Obsolescence A business book can take anywhere from a few weeks to a year…
Marcia Layton TurnerDecember 18, 2024
How to Choose the Right Ghostwriter for Your Book ![]()
Table of contents: 5 Key Qualities to Look for in a Ghostwriter 2 Selection Factors You Can Ignore Thanks to the perfect storm of improved printing technology, the…
Marcia Layton TurnerDecember 11, 2024
From Idea to Manuscript: How the Ghostwriting Process Works ![]()
Table of contents: Begin With the End in Mind Confirm Your “Why” What Kind of Book Are You Writing? Outline a Structure Start Writing Time for Editing The…
Marcia Layton TurnerDecember 4, 2024
Leveraging Your Book to Generate Revenue ![]()
Table of contents: Strategies to turn a book into a profitable business asset Spin-off products and services Although a business book can be a tremendous marketing tool, the…
Marcia Layton TurnerNovember 27, 2024