publishing Archives - Page 4 of 6 - Marcia Layton Turner

Measuring Thought Leadership Beyond Book Sales

Table of contents: Industry Citations Professional Influence Indicators Business Impact Metrics Social Media Connections Long-tail Indicators Many business leaders conceptualize and write books in the hopes of positioning…

mltMay 16, 2025

For Aspiring Authors

Why You Should Always Hire a Book Ghostwriter

Table of contents: What a ghostwriter can do for your book What is beyond a ghostwriter’s control As many as 80 percent of all New York Times bestselling…

mltMay 9, 2025

For Aspiring Authors

Transform Readers into Leads: How Your Business Book Can Fuel Your Sales Pipeline

Table of contents: Strategic Book Distribution Book-to-Lead Conversion Mechanisms Repurpose Content Speaking Opportunities Social Media Sharing When someone picks up your business book or comes across it through…

mltMay 3, 2025

For Aspiring Authors

Benefits of Hiring an MBA Ghostwriter

Table of contents: A shortened learning curve An ability to translate complex concepts An understanding of your target reader Research know-how Strategic thinking A network of contacts Many…

mltApril 12, 2025

For Aspiring Authors For Ghostwriters

The Association of Ghostwriters: Why I Started It

Table of contents: A gap in the market Serving ghostwriters Educating aspiring authors Many occupations have trade organizations to connect members of a particular field and to advocate…

mltApril 2, 2025

For Aspiring Authors

Protecting Your Intellectual Property: Understanding Ghostwriting Agreements

Table of contents: Only you can write your book Ask for a non-disclosure agreement (NDA) Consider a confidentiality agreement Research your ghostwriter One of the most common concerns…

mltMarch 28, 2025

For Aspiring Authors

Protect Yourself from Ghostwriting Scammers

Table of contents: Did you get what you paid for? Pay with a credit card or PayPal Get it in writing Be clear about deliverables Turn to the…

mltMarch 12, 2025

For Aspiring Authors

9 Myths About Ghostwriting You Probably Believe

Table of contents: Myth: The ghostwriter does all the work Myth: Only celebrities and famous people use ghostwriters Myth: Ghostwriting isn’t authentic Myth: AI can work just as…

mltMarch 5, 2025

For Aspiring Authors

Are You Ready to Hire a Book Ghostwriter?

Table of contents: What do people frequently ask you for help with? What kind of transformation have you helped people achieve? Do you want to be associated with…

mltFebruary 19, 2025

For Aspiring Authors

Why Your Competitors are Writing Books – And What You Can Learn from Them

Table of contents: Competitive advantage New business opportunity creation Thought leadership Legacy building Business leaders are pursuing book authorship in ever-increasing numbers. Sure, a TED Talk attracts respect…

mltFebruary 14, 2025