thought leadership Archives - Marcia Layton Turner

How AI Is Changing Ghostwriting (And Why You Still Need a Human Writer)

Many adults have tested artificial intelligence (AI) tools like ChatGPT and Claude for writing tasks such as blog posts, LinkedIn articles, and even books. When new technology is…

mltSeptember 16, 2026

For Aspiring Authors

How to Write a Business Book: A Step-by-Step Guide for Executives

Many of my clients come to me after years of thinking about writing a book. It’s been their goal for a long time, yet despite having a good…

mltMay 12, 2026

Business professional holding an open blue hardcover book representing a book as a lead generation tool.

For Aspiring Authors

How to Leverage a Book as a Lead Generation Tool

Learn how to turn a business book into a lead generation tool with a clear audience, framework, CTAs, distribution plan, content repurposing, and follow-up.

mltFebruary 18, 2026

Close-up of colorful book spines stacked together

For Aspiring Authors

Do Authors Have to Reveal to Their Publisher That They Used a Ghostwriter?

Table of contents: Why Publishers Like Ghostwriters Why Authors Prefer Not to Acknowledge They Worked with a Ghostwriter Contract Requirements Public Acknowledgment Although book ghostwriting as a profession…

mltJanuary 27, 2026

Light streaks in a tunnel symbolizing rapid progress

For Aspiring Authors

How to Start—and Finish—Your First Business Book in 90 Days

Table of contents: The Key to a 90-Day Timeline What Are Your Book’s Desired Outcomes? A 10-Chapter Business Book Blueprint A CEO-Friendly Schedule What is “Done?” Next Steps…

mltDecember 8, 2025

Handwritten notes, pen, and open books—prep work for a ghostwritten business book.

For Aspiring Authors

Is a Ghostwriter Right for You? 10 Questions to Ask

Table of contents: Do I have the time to write the book myself? Am I confident my writing skills are on the level of publishing professionals? Am I…

mltOctober 6, 2025

For Aspiring Authors

How Writing a Book Can Transform Your Personal Brand

Table of contents: What Makes Up Your Personal Brand The Authority that Books Convey Repurposing Your Ideas for Greater Visibility Choosing the Right Topic is Key Your Long-Term…

mltSeptember 17, 2025

For Aspiring Authors

The Authority Multiplier Effect: Why Your Book Beats LinkedIn Influence Every Time (And How to Leverage Both)

Table of contents: The LinkedIn Algorithm Reality Check The Permanent Authority of Books The Synergy Strategy: Book + LinkedIn Your Implementation Plan Picture this: You’re a CEO walking…

mltSeptember 9, 2025

For Aspiring Authors

How Much Creative Control Will I Lose with a Traditional Publisher?

Table of contents: Traditional Publishing Advantages Types of Control at Risk Retaining Control Many CEOs and business leaders assume that a traditional publisher is the best path for…

mltAugust 20, 2025

For Aspiring Authors

Common CEO Thought Leadership Mistakes That Kill Credibility (And How to Avoid Them)

Table of content: Generic, Surface-Level Insights All Self-Promotion, No Value Inconsistent Voice and Messaging Failing to Back Up Claims with Evidence Poor Execution and Presentation Not all CEOs…

mltJuly 19, 2025