Why Your Competitors Are Writing Books (And Why You Should Too) ![]()
Although there aren’t clear statistics about how many CEOs, founders, and business owners have written books recently, it’s a big number. If we look at the growth in…
mltJune 4, 2025
Why Anthologies Aren’t a Substitute for Publishing Your Own Book ![]()
Table of contents: Fundamental Differences Marketing Reality Check Professional Credibility Concerns Financial Pay-Off What Anthologies Can Provide The Merits of Your Own Book Anthologies, where different individuals pay…
mltJune 3, 2025
How Publishing a Book Can 10x Your Speaking Fees and Media Opportunities ![]()
Table of contents: The Authority Amplifier Effect Becoming a Media Magnet Leveraging Your Credentials Picture this: Two people are in the running for keynote speaking opportunities at a…
mltJune 2, 2025
The CEO’s Guide to Building Authority Through Thought Leadership Books ![]()
Table of contents: The Authority Gap How Books Bridge the Gap The Authority Formula Pre-Writing Research Strategic Positioning You may be the ultimate success story. You’ve scaled your…
mltJune 1, 2025
The Rise of Audio in Business: Should Your Next Book Be an Audiobook? ![]()
Table of contents: The Booming Audiobook Market Why Audiobooks Make Sense for Business Authors Audiobook Production Considerations Getting Started on Your Audiobook Recent conversations with author-clients and prospects…
mltMay 21, 2025
Measuring Thought Leadership Beyond Book Sales ![]()
Table of contents: Industry citations Professional influence indicators Business impact metrics Social media connections Long-tail keywords Many business leaders conceptualize and write books in the hopes of positioning…
mltMay 16, 2025
Why You Should Always Hire a Book Ghostwriter ![]()
Table of contents: What a ghostwriter can do for your book What is beyond a ghostwriter’s control As many as 80 percent of all New York Times bestselling…
mltMay 9, 2025
Transform Readers into Leads: How Your Business Book Can Fuel Your Sales Pipeline ![]()
Table of contents: Strategic Book Distribution Book-to-Lead Conversion Mechanisms Repurpose Content Speaking Opportunities Social Media Sharing When someone picks up your business book or comes across it through…
mltMay 3, 2025
You Want to Write a Book: Do You Have Enough Material? ![]()
Table of contents: Too much content Too small an audience Nothing new to report Too little content When aspiring authors approach me with a book idea, the first…
mltApril 26, 2025
Don’t Have Enough Time to Write a Book? Hire a Ghostwriter ![]()
Table of contents: Research Interviews Structuring your material Representing your reader Project management Editing Publishing expertise Many people assume that authors who hire ghostwriters to assist them in…
mltApril 18, 2025
Benefits of Hiring an MBA Ghostwriter ![]()
Table of contents: A shortened learning curve An ability to translate complex concepts An understanding of your target reader Research know-how Strategic thinking A network of contacts Many…
mltApril 12, 2025
The Association of Ghostwriters: Why I Started It ![]()
Table of contents: A gap in the market Serving ghostwriters Educating aspiring authors Many occupations have trade organizations to connect members of a particular field and to advocate…
mltApril 2, 2025