publishing Archives - Marcia Layton Turner

How Writing a Book Can Transform Your Personal Brand

In a recent article for Chief regarding the importance of a personal brand for senior executives, Danielle Hughes, founder of branding consultancy More Than Words Marketing, said, “A…

mltSeptember 17, 2025

For Aspiring Authors

How Much Creative Control Will I Lose with a Traditional Publisher?

Table of contents: Traditional Publishing Advantages Types of Control at Risk Retaining Control Many CEOs and business leaders assume that a traditional publisher is the best path for…

mltAugust 20, 2025

For Aspiring Authors

Common CEO Thought Leadership Mistakes That Kill Credibility (And How to Avoid Them)

Table of content: Generic, Surface-Level Insights All Self-Promotion, No Value Inconsistent Voice and Messaging Failing to Back Up Claims with Evidence Poor Execution and Presentation Not all CEOs…

mltJuly 19, 2025

For Aspiring Authors

The Complete Guide to Author Services: What They Do and When You Need Them

Table of contents: Your Publishing Choices: Beyond the Traditional Path Hybrid Independent Author Services Do-It-Yourself Staying Out of Trouble Many aspiring authors today believe their publishing options fall…

mltJune 25, 2025

For Aspiring Authors

The Authenticity Myth: How Professional Ghostwriters Actually Amplify Your Voice

Table of contents: The Authenticity Misconception How Amateur Writing Actually Obscures Authenticity How Professional Ghostwriters Amplify Your Voice The Professional Parallel “I plan to write my own book…

mltJune 24, 2025

For Aspiring Authors

Stop Calling Your Book a Bestseller (Unless It Actually Is)

Table of contents: What “Bestseller” Actually Means The Major Bestseller Lists Explained Why Other “Bestseller” Claims Don’t Count How to Talk About Your Success Honestly Several years ago,…

mltJune 23, 2025

For Aspiring Authors

Your Book as a Business Development Tool

Table of contents: Why Books Outperform Other Marketing Channels Strategic Book Positioning Beyond Publication Measuring Success Although the term “thought leadership” may be a tad overused at this…

mltJune 22, 2025

For Aspiring Authors

Companion Workbooks Are Having a Moment – Here’s How to Capitalize

Table of contents: Why Workbooks Are Trending Right Now The Business Case for Companion Workbooks What Makes a Good Companion Workbook Which Book Topics Work Best for Workbooks…

mltJune 21, 2025

For Aspiring Authors

Traditional vs. Self-Publishing: Which Path Serves Business Leaders Best?

Table of contents: The Traditional Publishing Situation The Self-Publishing Revolution The Marketing Challenge Fifteen to 20 years ago, if you wanted to publish a book, you had one…

mltJune 20, 2025

For Aspiring Authors

The Media Magnet Effect: Why Journalists Love Interviewing Published Authors

Table of contents: Instant Credibility Proven Communication Ability Availability and Accessibility Storytelling Skills One qualification that reporters and writers look for when seeking out interview sources is book…

mltJune 18, 2025